Ken brings over 20 years of corporate experience with extensive international experience at a
senior level in high technology industries with Government, Commercial, and Defence agencies.
Expertise in Program and Operations management, strong interpersonal and communication skills
with developed sensitivity to cultural differences in a global market. Results-orientated change
agent who builds relationships with customers, suppliers and colleagues to achieve strategic
targets as part of the corporate team.
Prior to starting his Coaching Firm, Ken spent 18 years at Com Dev International, a global
designer and manufacturer of space hardware for Satellite Communications. He held several
positions in production of space-qualified passive microwave equipment and subsystems. He
successfully developed and established a state-of-the-art “western standard” production facility in
Xi’an, Peoples Republic of China from a green field site, a 20,000 square foot world-class
manufacturing facility producing communication space components and wireless products
deliverable to the global market within a one-year timeframe, as well as hired a team to manage
the facility. Ken internalized a western quality and work ethic while achieving, on first
implementation, a successful ISO 9002 certification; being one of the first ten plants attaining this
status in Xi’an, China.
Note: Recognized for managerial expertise in a case study written by the Richard Ivey School of
Business, University of Western Ontario.
After Leaving Com Dev, Ken spent several years with L3 Communications Wescam and
developed, integrated, and managed a new functional area, Proposals and Program Management
Office, which encompassed various facility locations for a globally managed organization that
created the infrastructure to enhance the overall Supply and Demand process. He forecasted and
directed Program Managers in Canada and the USA on 75+ commercial and military programs
with revenues over $200M US involving the manufacture and integration of products and
systems for customer aircraft and ship borne platforms.
Ken has launched many successful marketing campaigns and led the development and
implementation of initiatives responsible for achieving vastly improved levels of performance
with businesses in the KWC Region.
Ken has lived with his wife, Judi, in the Kitchener Waterloo, Cambridge Region since 1983 and
is an avid golfer, hockey player, and father of three young adult sons
Archive for 2012|Yearly archive page
Introducing Ken Zelazny . . .
In Uncategorized on April 11, 2012 at 3:04 pmValue of the ISN Works Lifetime membership for speakers, coaches, consultants, trainers & more!
In about ISN, notes on March 22, 2012 at 4:07 pm
- Evaluation and consulting to determine best strategies to market your services.
- Marketing Program and 1000 + leads to use within your business.
- Opportunities for bookings through our booking division. (ISN retains a 25% commission on any bookings secured)
- Free admission to ISN nationwide annual series of Speaker Workshops.
- Evaluation and free estimates on your materials and publications.
- Member discounts on book publishing services, and wholesale costs on all design & printing of your materials.
- In- house graphic & web designer to evaluate and build your marketing tools.
- Free educational program which the following credentials are earned – GSI (Graduate Speakers Institute) and ASC (Advanced Speakers Certification).
- ISN Membership Certificate suitable for framing.
- The use of the ISN logo sent in a jpg format. (Great for websites, business cards & stationary)
- Career Development Workbook to define goals and marketing strategies.
- ISN Works chooses 2 speakers of the month to promote on our website- picture, one sheet, and link to your video.
- Monthly business card drawings with marketing programs and video prizes.
- Members receive their own page listing on our meeting planner website- BookASpeaker.net- example http://www.bookaspeaker.net/searchDetail.asp?lastName=wright&Submit=Search&entryID=836
- Members receive a monthly report from ISN Works sharing news and speaking opportunities, as well as an attached spreadsheet with all the meeting planners our booking agents have contacted within the last 30 days.
- Bi-Monthly Conference Call
We have found there are many reasons why speakers join our organization other than the benefits above.
We consult with clients and process a career development workbook specifically identifying their topics, marketing materials and fee structure; we need this information to be able to speak intelligently to the meeting planners on your behalf. We consult with your personal goals, short term and long term. Our clients receive an industry specific database to work our marketing 200 program, designed to improve there current marketing program. Most speakers think referrals are marketing. It’s not! We discuss marketing plans for NEW BUSINESS.
We open doors for speakers through our graphics division by improving their current marketing materials to command those higher booking fees. We have been working with meeting planners through our marketing efforts for over 20 years. Our database is over 50,000. Our leads from those efforts generate “Calls for Presentation” through our MARKETING EFFORTS.
As you know, there are no guarantees in the speaking industry. The only thing we can guarantee is that any time you are a good fit; we would submit you and do our best to secure you the booking. The meeting planners make the final decision.
It would be my pleasure to work with you to help you grow your career, think about your possibilities of gained business with a marketing company that can also submit you for bookings.
1-800-987-7771
COMMON ERRORS SPEAKERS, TRAINERS AND CONSULTANTS MAKE
In notes on March 22, 2012 at 4:03 pmNot Qualifying Prospects – Too much energy wasted on people who aren’t ready, able or willing to sign a contract. Speakers, trainers/consultants need to state, up front, what their services are and find out whether what they’re selling is what the prospects wants and need.
Talking Too Much – Professional speakers/trainers have found the sooner they start asking questions and finding out whether or not their services meet the prospect’s needs, the more likely they are to get the engagement.
Focusing on Selling the Service – Spending too much time explaining their services and forgetting that they are dealing with another human being. Since most decisions have difficulty weighing the merits of one speaker/trainer over another, they look for someone they like and trust to help them make an informed decision.
Convincing and Persuading – When a speaker/trainer tries to convince or persuade, the natural response is resistance. Sometimes Unconscious, but most of the time it is a conscious reaction. A speaker/trainer must learn to hear “no” and let the other person know that it is all right to say no if they don’t want the service right now.
Inferior Marketing Materials – Marketing materials should state the benefits of a speaker/trainer’s products or services. Too many brochures are 80% about the person and 20% about their services. They should be visually pleasing and address the benefits of the speaker’s program.
A Defensive Relationship – Speakers and trainers would do well to change their attitude from “selling their programs to discovering whether there’s a mutually beneficial basis for doing business. As soon as prospect senses that the speaker is looking for a win-win situation, they start to trust and drop their defenses.
Top 10 reasons Lisa Kanarek to hire Lisa Kanarek in 2012!
In ISN Speakers on March 7, 2012 at 4:26 pmLisa Kanarek has over 20 years experience in home office productivity, organization and balancing home and office life. In addition, she is the author of five books including “Organize Your Home Office For Success” and “Home Office Solutions.”
Lisa is the owner of Home Office Life, a consulting firm that a consulting firm that advises home-based business owners on all aspects of working from home including home office set up, function, productivity and technology, and is founder of the blog. WorkingNaked.com.
She provides training programs to national business associations, to corporations with employees who currently work from home, and to corporations with employees who are transitioning from a corporate office to a home office.
Seminar topics include, among others:
- Working Naked®: The Bare Essentials of Home Office Life —
Learn ways to make your home office a peaceful, productive and preferred place to work.
- Creating a Hard-Working Home Office —
Discover your home office working style and how to create an office that works for you
- From High Rise to Home Office —
Discover ways to make a smooth transition from a corporate office to a home office
Lisa’s interactive, high-energy, informative sessions keep her audiences engaged. She motivates them to take action and implement the strategies she shares.
10 reason’s to hire Lisa!
10. Lisa shares easy-to-use, easy-to-understand strategies for being more productive.
9. Lisa is one of the nation’s leading home office experts who has worked with
thousands of clients in person and through her popular seminars, to help them change
the way they work from home.
8. A disorganized home office can affect the bottom line of any small business.
7. Lisa is a sought-after speaker who customizes every seminar to meet her clients’
needs.
6. Lisa is easy to work with.
5. Lisa’s audiences leave her programs with proven strategies and action plans they can implement immediately.
4. Lisa has presented programs to Fortune 500 corporations including American Airlines, Texas Instruments, and Sprint, among others.
3. Lisa makes each program interesting and informative.
2. Lisa shares real-life examples and anecdotes from her years of working with clients to help them improve their productivity.
And the # 1 reason is: Lisa is passionate about helping others improve the way they work from home.
ISN Works presents speaker Katherine Miracle~
In ISN Speakers on March 7, 2012 at 4:24 pmKatherine is an expert marketing, revenue development strategist and motivator Katherine’s clients say she is the one who helps businesses, non profits and people unlock their potential!!
Katherine is the Founder & Owner of Miracle Resources. Miracle Resources is a consulting, training and educational resource for businesses and non-profits. Miracle Resources consultants specialize in the areas of advertising/branding, public relations, marketing and revenue development.
Miracle Resources Return on Investment
Katherine Miracle and the consultants of Miracle Resources have:
- · Raised over 28 million for 10 non profits
- · Secured 4 million dollars in free publicity for corporations and non profits
- · Created advertising/marketing campaigns that increased revenue for more than 50 businesses including: Cleveland Clinic, Red Cross, Dunkin Donuts and several start up companies.
- · Educated 700 job seekers to network and market themselves to find their perfect career.
- Educated over 500 fundraising professionals in high tech and high touch resources to increase revenue
- Motivated over 500 sales and marketing professionals to market and motivate using the Miracle Resources Diamond Four Point Marketing strategy that increases revenue and awareness.
Katherine is the author of “Discovering your Dawn” published by AdvantageMedia. Discovering Your Dawn is being read in four countries and has helped people unlock their potential and provides motivation to readers. Katherine teaches Advertising and Promotions and Entrepreneurship at Virginia Marti College of Art and Design.
Katherine is a professional speaker and is a member of the prestigious National Speakers Association and Toastmasters International. Katherine was voted Best Speaker/ Facilitator for CBC Magazine in 2011. Katherine is an instructor at The University of Akron teaching Public Speaking.
Katherine is the author of Miracle Marketing…Principles of a successful business. The book helps professionals, entrepreneurs and leaders increase revenue.
Katherine is a proud graduate of the University of Akron with degrees in business and communications and theatre arts and also attended Northwestern University. Katherine is a Summa Cum Laude graduate of The University of Phoenix with a Master’s in Business Administration.
Top Ten Reasons to hire Katherine:
1. Katherine provides ideas and resources to increase your revenue
2. Your audience will be inspired, entertained and educated
3. Katherine is engaging and interactive
4. Your audience will understand how to solve real problems
5. Your audience will grow confidence to succeed
6. Your audience will learn to find the optimal solution
7. Katherine is edutainment…the best in entertainment and education
8. Your audience will have fun and leave the event empowered
9. Katherine is an expert in marketing and motivation
10. Every audience member gets a free membership to Miracle Resources Success Society which invites them to free events and gives them free success tips.
10 reason’s to hire speaker Stu Schlackman!
In ISN Speakers on March 7, 2012 at 4:22 pm1-I have a unique program understanding the “WHY” in people and not the “WHAT”.
2-I have been speaking for 25 years
3-I am currently the president of the National Speakers Association of North Texas 4-I speak on human behavior with a new approach 5-The key to success is understanding emotional intelligence 6-My stories and analogies drive home every point.
7-My audience learns how to apply my approach when they leave my program 8-I am both content rich and entertaining.
9-I am very good at following up with my audience 10-My customers are number 1!
Stu Schlackman
Defines Competitive Excellence for Superior Sales Results
Sign up for a FREE Teleclass for: “7 Points on the Psychology of Selling” April 27th, 2012 10 am Central time
Call in 218-862-1000 Access 976607
Phone: 214-435-9758
Website: www.competitive-excellence.com
Lisa Kanarek shares Workingnaked.com’s story
In ISN Speakers on March 7, 2012 at 4:21 pmThere are always two parts to a story, and how I came up with the name Working Naked for my website is no exception.
The first part is that when you start working from home, you’re stripped of any support you may have had in your corporate job, including an administrative assistant, technical staff and co-workers to help you brainstorm. In other words, you’re left naked.
The second part is that when I asked home-based business owners about their work-from-home habits, several of them told me that they work in their undies. They explained that they get out of bed, grab a cup of coffee, check e-mails, and then two hours later, they’re still sitting at their desk working. So working “almost” naked is a good way to describe this interesting way to work.
Whether you’re a seasoned home-based business owner or you want to work from home and don’t know where to start, you’re on the right site. On Working Naked® you’ll learn proven techniques to improve the way you work from home, including productivity tips, ways to save money, tips for improving your website, marketing and PR advice, how-to videos, useful product reviews, and more.
As you learn about new home office products on the Bare Essentials page, check out photos of beautiful and functional home offices on the All Dressed Up page, and read other blog posts on this site, feel free to comment, give suggestions and join the Working Naked community.
—Lisa Kanarek
ISN Works presents speaker/author Lisa Kanarek
In ISN Speakers on March 7, 2012 at 4:19 pmLisa Kanarek is one of the nation’s leading home office experts and the author of five books, including Organize Your Home Office for Success and Working Naked: A guide to the bare essentials of home office life. She has been featured—as an author and in interviews—in hundreds of publications including The Wall Street Journal, The New York Times, Newsweek and Entrepreneur, and has shared her expertise on several national programs, including Good Morning America, CNN Financial News, and CNBC, among others.
As one of only a few home office experts who is also an interior designer, Lisa combines her organization and design skills to create hard-working, productive home offices around the country.
Lisa is also the founder of HomeOfficeLife, a consulting firm that advises home-based business owners on all aspects of working from home including home office set up, function, productivity and technology, and is founder of this blog. She provides training programs to corporations with employees who currently work from home or are transitioning from a corporate office to a home office.
Click here to find out more about how Lisa can help you change the way you work from home.
3 Business Truths for Valentine’s Day
In Articles from ISN Speakers on February 13, 2012 at 6:13 pmWhen my wife was pregnant with our first child, she really wanted a certain kind of baby crib. It even had a name—the Jenny Lind crib.
Frankly, at that point in my life, I didn’t have enough money to buy it, but I really wanted to purchase it because it meant that much to my wife. I was discovering even then how to Work Positive. So I changed my perception, released my imagination, conceived a complementary relationship, believed that I could find the money, and acted on my attention and intention so I achieved the positive result of buying that crib.
First, I remembered my shotgun. I had not been hunting for years with that gun, but it was still special to me. Santa Claus brought it to me when I was 13 years old. It was my “dream gun”—a Remington 870 Wingmaster pump-action 12 gauge with a 28-inch modified choke barrel. I drooled all over “her page” in the Sears Wishbook catalog that year. I stood for hours staring at her in the local gun shop. Not that I was attached to my gun or anything like that . . .
Then, in a flash I decided that the crib was coming and the gun was going. I would sell my shotgun and buy the baby crib. On my way to the gun shop to sell it, I stopped by to visit my friend, James, who said he wanted it. So I sold the shotgun to him and bought the crib, presenting it to my wife as a surprise baby gift. She loved it!
About fourteen years later, on my 40th birthday, my wife threw a huge birthday party for me. She had about 250 of my closest friends over for a meal and party. It was great.
After everyone left, she escorted me into our home and said, “There’s one more thing. Close your eyes and hold out your hands and I will give you a big surprise.”
I did, and then she said, “OK, open your eyes! Here’s your birthday present” and handed me my Remington Wingmaster 12 gauge shotgun that I had sold to buy the Jenny Lind baby crib.
“Where did you get it?” I said.
“From James,” she said. “I called him and told him that you were turning 40 and asked him if I could buy your gun back. And Joey,” she said. “He wouldn’t let me pay him. He gave it to me as your present.”
Business Truth 1: Love your customers and clients, employees and suppliers with the same reckless abandon that my wife, James, and I did. Commit yourself to solving their problems, to growing their bottom line, and to improving their lifestyle. They will remain loyal to you forever.
Business Truth 2: What goes around, really does come around. Serve everyone associated with your business based on their needs first. You will always have enough to go around.
Business Truth 3: Believe in your business. Work hard to love and serve. And at the beginning and end of each day, remind yourself that there are Work Positive resources converging that are beyond your ability to control or influence. You will succeed.
AFEs, etc.
Valentine’s Day
Your agents are focused on the romance of Valentine’s Day tomorrow, but did you know Valentine’s Day is good for business, too?
Share with your agents and team the “3 Business Truths for Valentine’s Day.”
Here’s the link: http://tinyurl.com/7a43fq3
Enjoy a positive Valentine’s Day!
Dr. Joey
www.WorkPositiveBook.com
Agents
Valentine’s Day
Sure, there’s romance in the air as we get ready for Valentine’s Day tomorrow, but did you know Valentine’s Day is good for business, too?
Enjoy these “3 Business Truths for Valentine’s Day.”
Here’s the link: http://tinyurl.com/7a43fq3
Have a positive Valentine’s Day!
Dr. Joey
www.WorkPositiveBook.com
Courage, Leadership, and Safety with Whole Brain Thinking™ with ISn Works member Susan Allan!
In ISN Speakers on January 31, 2012 at 7:34 pmSusan Allan has been see on Fox News and hundreds of other television programs speaking about Whole Brain Thinking and the communication tool of The 7 Stages of Life©. Allan has offered workshops to countless companies including various police organizations.
Learn the management and team-building benefits of Herrmann’s Whole Brain Thinking™ used by 90% of the Fortune™ companies, the most successful firms in the USA. Discover how to use these skills to motivate and manage with the greatest results. Identify the thinking behind courage and how to temper it with safety and develop a greater understanding of any firefighter who needs more support and how to fast track them to success. Learn how to motivate leadership skills in your team so that each member develops the ability to:
1. Efficiently check all the data of the fire
2. Quickly review the big picture of what has happened
3. Effectively consider the needs of the people affected by the situation including the fire fighting team
4. Handle all the interpersonal communication in the most peaceful, cooperative manner and move the team from “fight or flight” to peace and clarity to enable to greatest results possible.
With humor and interactive conversations, the workshop will provide the most important take-away, how to have greater results and enhanced safety using whole brain thinking™.
Susan Allan’s expertise is in team building and leadership. She is a certified mediator of the LA Bar Association and has offered trainings to the National Association of Conflict Resolution; The California Correctional System’s MERIT program, The Pasadena Police Department’s Youth Leadership Program, The Counsel on Drug and Alcohol Abuse and to Passages and others. She is an expert in Nonviolent Communication and is certified in Whole brain thinking™. Allan has appeared as a guest expert on hundreds of television and radio programs including Fox News and Montel Williams. Millions have received training through her 3 websites and training programs.
