Introducing Ken Zelazny . . .

Ken brings over 20 years of corporate experience with extensive international experience at a
senior level in high technology industries with Government, Commercial, and Defence agencies.
Expertise in Program and Operations management, strong interpersonal and communication skills
with developed sensitivity to cultural differences in a global market. Results-orientated change
agent who builds relationships with customers, suppliers and colleagues to achieve strategic
targets as part of the corporate team.
Prior to starting his Coaching Firm, Ken spent 18 years at Com Dev International, a global
designer and manufacturer of space hardware for Satellite Communications. He held several
positions in production of space-qualified passive microwave equipment and subsystems. He
successfully developed and established a state-of-the-art “western standard” production facility in
Xi’an, Peoples Republic of China from a green field site, a 20,000 square foot world-class
manufacturing facility producing communication space components and wireless products
deliverable to the global market within a one-year timeframe, as well as hired a team to manage
the facility. Ken internalized a western quality and work ethic while achieving, on first
implementation, a successful ISO 9002 certification; being one of the first ten plants attaining this
status in Xi’an, China.
Note: Recognized for managerial expertise in a case study written by the Richard Ivey School of
Business, University of Western Ontario.
After Leaving Com Dev, Ken spent several years with L3 Communications Wescam and
developed, integrated, and managed a new functional area, Proposals and Program Management
Office, which encompassed various facility locations for a globally managed organization that
created the infrastructure to enhance the overall Supply and Demand process. He forecasted and
directed Program Managers in Canada and the USA on 75+ commercial and military programs
with revenues over $200M US involving the manufacture and integration of products and
systems for customer aircraft and ship borne platforms.
Ken has launched many successful marketing campaigns and led the development and
implementation of initiatives responsible for achieving vastly improved levels of performance
with businesses in the KWC Region.
Ken has lived with his wife, Judi, in the Kitchener Waterloo, Cambridge Region since 1983 and
is an avid golfer, hockey player, and father of three young adult sons

Landy Chase MBA,CSP to present for ISNworks August workshop

THE SELLING REVOLUTION

Social Media Marketing and the

New Rules of Business Development

 

Enormous opportunities now exist for sales people to develop relationships and gain new customers through social media marketing. The growth of social media resources such as LinkedIn, Twitter and Facebook, and the mass migration of business professionals to these venues, will soon bring an end to old-school methods, such as cold-calling, for finding new customers.

At this point in time, the benefits of these resources for sales organizations are new and poorly understood – but they are game-changing.  A completely different mindset is required to embrace this change and initiate new customer relationships in the Selling Revolution. Based on his new book published by McGraw-Hill, The Social Media Sales Revolution, author and Sales Revolutionist Landy Chase will provide a complete blueprint for building relationships and closing sales with new customers in the online marketplace. Your audience will learn:

• Why “cold-calling” is an obsolete job function for sales organizations
• Why, and how, to use social media marketing to generate business
• The new role of the sales professional as Value Generator
• How to use LinkedIn as a prospect identification tool
• How to market effectively using social media marketing resources
  • Twitter, blogging, Facebook demonstrations
  • ·   The new success skills that sales organizations must master to succeed

 

Participants may also purchase autographed copies of Landy’s book following this presentation at Landy’s author-discount rate from McGraw-Hill of 50% off retail.

Your speaker is ranked in the top 7% of his field world-wide and has a client re-hire rate in excess of 90%. Don’t miss this brand-new program full of cutting-edge ideas to grow your business!

For more information- http://sellingrevolution.com/

All Stressed Up & No One to Choke with Rita Rizzo

All Stressed Up & No One to Choke

 

Stress, we all have plenty of it, yet no one knows for sure what to do with it.  Should we vent it, repress it or learn to cope in improved ways?  This highly interactive workshop is designed to explore the primary sources of stress and look at ways to cope effectively. Professionals will find this program useful in managing their own stress and/or helping their clients, customers, and coworkers cope during stressful times. Leave with a potpourri of stress management strategies that fit with your personal beliefs and can be integrated into a personalized stress modification plan.

• Understand how the “General Adaptation Syndrome” converts stress to physical and/or mental illness.
• Use Rational Emotive Self-talk to alter perceptions and reduce stress.
• Employ the Cooperation Model to reduce stress in self and others while eliciting cooperation.
• Change verbiage to reflect less stressful states to self and others.
• Engage in a number of stress reduction methods and strategies to better manage or eliminate stress.

 

Your Facilitator

 

A former mental health counselor, Rita Rizzo is a Certified Management Consultant with a quick wit and approachable manner who has assisted over 500 audiences with learning how to better manage their stress. As a Certified Conflict Mediator, Ms. Rizzo has intervened in stressful situations in professional settings across the US and Canada.

Rita is the Principal of Rizzo & Associates LLC, a management consulting and training firm established in 1984. She holds a Masters Degree in Training and Human Resource Management. Rita is the co-author of the book Workplace Violence: A Seven-Step Process To Address and Manage Potentially Violent Situations in the Workplace, 2010. 

Testimonials

 

“Rita enters through your head and speak directly to your heart. Truly she is a top professional who really care about our success. My sides hurt from laughing and my head is bursting with great new ideas and information. Professionally presented, high value information. Warm, friendly, funny & wise.”
                                                                                                     Cleveland Clinic Nurse Manager

“It was uncanny how well Rita understood our needs and barriers. You have an amazing memory. I was repeatedly astounded by your ability to speak in relevant examples to illustrate ideas.”
                                                                                  Child Support Enforcement Agency Manager

“Rita has a great energy level and is extremely knowledgeable about the topic. Almost every statement she made caused my mind to race with new ideas and strategies as to how to make the most of my present job and my team.”
                                                                          Department of Administrative Services Supervisor

Posted by- Tracy Dalton- Speaker Services Agent

ISNWorks

1-800-987-7771

ISNWorks offers web design packages

At ISN Works, we know how important it is to have up–to-date, top of the line, and readily available information for your prospects and customers at just a click of a button! See the details and additional information below:

On Google, the key phrase Motivational Speakers gets 2,433 searches per day. This is only one key phrase on one search engine. There are dozens of other keywords. The Web site with the number one position on this single key phrase will get about 29,196 visitors per month from Google. At a 1.5 percent conversion rate (an industry average) this will result in 438 new customers per month! So, I am sure you can see how important having a Web site is to your bottom line.

We will build your Web site with the pages below:

Home Page – This will introduce you to potential clients and include a short video.

About the Speaker – The real point of this page is to tell visitors all about the benefits of choosing you. The bottom of this page has a form with advanced, reCAPTCHA spam-preventing software. From this form, visitors may request more information about speaking engagements.

A Photo Album – This will show audiences reacting to your remarks. This is a stealth testimonial page because every picture has a caption and a roll-over window that contains audience quotes. An endorsement from a “real” person is the very best kind.

The Contact Page – This is the payoff page. Of course, we include our spam-defeating software as well. In fact, nowhere on this Web site can pirates obtain your e-mail address.

We absolutely guarantee that dollar-for-dollar; this is the best value you will find. This advanced site is designed to convert visitors to customers.

• Advanced SEO (Search Engine Optimization) friendly Design

 

• We GUARANTEE Google can crawl (be able to rank) every last page

 

• You will only hear from customers, not spammers
• Animated Photo Album
• Designed by experts with decades of experience
• From the experts in Speaker Marketing

 

Order now and we will give you three versions of your site for the same low price!

1)      The regular desktop version

2)      A mobile phone version for Apple & Google phones and Internet aware mp3 players

3)     iPad version

According to research by Tellabs: “Up to 71 percent of consumers in the United States and 41 percent in parts of Western Europe anticipate that they will use the mobile Internet and other mobile data services on a daily basis over the next two years, with a significant ramp-up in the next twelve months.” Phones will outrank computers for Internet usage in less than three years.

We would never create a site and force you to fit our mold. You can have anything you see below for an additional $100 per page:

Blog – With an advanced sleight-of-hand, we have a system in place to allow you to blog from anywhere and upload to Google’s wildly popular blogger.com service AND your Web site automatically! With this, you can update your Web site any time you want.

Shopping Cart – You can sell anything you want or even give away promotional items. Of course, this advanced software works seamlessly with your Merchant Account or PayPal’s easy to set up system.

Events Page – Here is a cool page that will load Google maps and Street View technology, along with information about your next event.

Movie Album – If you have been paying attention, you have noticed an explosion of video on the Internet. There is a reason for this and it has nothing to do with Web designers being kind. The longer a person spends on a site the more likely the visitor is to make a positive buying decision. This is a direct correlation and you want to take advantage of it.

Text & Graphic Page – No, it’s not a sexy name, but it’s the most flexible page we have! Do you recommend resources such as books? How about giving visitors solid advice? Do you need a page to talk about your staff? This is a general purpose page and you have the podium.

Click here to view a sample of our web design. I am available at 800.987.7771

Research Predicts a Demand for Leadership Coaches in 2011

According to a recent Wall Street Journal article, half of companies surveyed by Bersin & Associates LLC planned to increase their leadership development budgets in 2010. The WSJ article also indicated that a recent survey by Mercer, a consulting unit of Marsh & McLennan Companies, showed 88 percent of 400 human resources executives had recently revamped or planned to revamp their leadership training and development programs.

Coaching is no longer reserved just for problem leaders. More frequently, it is sought by top performers whose organizations value their leadership contribution. Workplaces are hiring certified leadership and social emotional intelligence coaches to accelerate development through a collaboration of humanity, talent and focus. Read more about How to Coach Leaders to Change : http://workplacecoachinstitute.com/wp-content/uploads/Coaching-Leaders-for-Change1.pdf

Marketing Must-Haves for New Speakers

Marketing Must-Haves for New Speakers

In the field of professional speaking it is exceedingly important to stand out from the crowd. If you are new to the business of professional speaking this means you must carefully and strategically come out of the gates running.

Developing a brand that clearly and concisely demonstrates your unique value to potential clients and speakers bureaus and sets you apart from the competition requires time, patience, work and an extensive knowledge of the speaking industry and your competition!

Our team of highly trained Speaker Marketing Specialists are here to work with you ensure when you take your new business to market it will be wildly successful… the first time! Our marketing must-haves for new speakers will provide you with everything you need to develop a clear and concise brand message, build your client database, craft killer presentations and create marketing materials that position you as an expert in your field.
(includes: Business Cards, Letterhead, One Sheets, Press Kits, Presentation Folders, Flyers, Web Design & Copy, Blogs, Newsletter/eZine, Preview Video consulting, etc.)

 

Preview Video Consulting

Having a preview video that you can send to potential clients and speakers bureaus is a must in today’s competitive marketplace of professional speaking. Working in conjunction with professional editors who specialize in preview videos for professional speakers, we help you create a powerful video that clearly demonstrates your speaking ability and the value of your programs and services.

Conference/Event Databases

We will work with you to create a unique database tailored to include events for your specific target market. By identifying the top speaking engagements each year for you to potentially speak at, these databases are designed to increase bookings and position you as a must have speaker and the expert in your field.
(includes: Researching Key Events, Developing Relationships with Key Contacts, Crafting Proposals, etc.)

 

Are you a professional speaker or trainer looking to stand out from the crowd and take your business to the next level?

 

Branding & Logo Design

Developing a clear and concise brand is key to building a successful professional speaking business. We work with a variety of professional graphic designers to help you craft a brand, corresponding logo and tagline that speaks to your target market and sets you apart in the crowded marketplace of professional speaking.

 

Innovative Marketing Materials

Standing out from the crowd is becoming increasingly difficult in the highly competitive market of professional speaking. Our team of Speaker Marketing Specialists will work with you to create innovative and unique marketing materials that clearly represent the value of your programs and services and differentiate you from your competitors.

(One Sheets, Postcards, Flyers, Handouts, Direct-Mail Campaigns, Business Cards, Letterhead, Promotional Items, etc.)

 

Website Development & Optimization

As a professional speaker it is important to have a website that is optimized for search engines and speaks to your specific target market. We work with you to create a uniquely tailored website designed to;

• attract your target market
• optimize your organic search engine rankings
• reinforce your brand message
• effectively present the value of your programs and services
• meet your business vision and goals

(includes: Design & Layout, Copy writing, Search Engine Optimization & Submissions, Pay-Per-Click Campaigns, Blogs, etc.)

Direct Mail Campaigns / Promotional Products

Developing a ‘warm strategy’ that allows you to stay top of mind with your current clients and cultivate new relationships with potential clients is key to taking your business to the next level. We work with you to develop a direct mail campaign that has a relevant theme and a uniquely branded message. Then we partner with you to implement a follow up process to increase your return on investment and the overall success of your campaign.

Why do Speakers join ISNWorks?

We consult with clients and process a career development workbook specifically identifying their topics, marketing materials and fee structure; we need this information to be able to speak intelligently to the meeting planners on your behalf. We consult with your personal goals, short term and long term. Our clients receive an industry specific database to work our marketing 200 program, designed to improve their current marketing program. Most speakers think referrals are marketing. It’s not! We discuss marketing plans for NEW BUSINESS.  

We open doors for speakers through our graphics division by improving their current marketing materials to command those higher booking fees. We have been working with meeting planners through our marketing efforts for over 20 years. Our database is over 50,000.  Our leads from those efforts generate “Calls for Presentation” through our MARKETING EFFORTS. 

As you know, there are no guarantees in the speaking industry. The only thing we can guarantee is that any time you are a good fit; we would submit you and do our best to secure you the booking. The meeting planners make the final decision. 

It would be my pleasure to work with you to help you grow your career, think about your possibilities of gained business with a marketing company that can also submit you for bookings. 

Tracy Dalton

tracy@isnworks.com

Intentional Engagement with Rita Young Allen

Intentional Engagement… Rita has taken social interaction (including social media) and created a very unique twist on why Intentional Engagement is the over-arching remedy for a conflicting corporate culture, a negative organizational behavior, turnover and poor leadership. As a former executive in the corporate world, Rita understands the limitations leaders face. She helps leaders understand that discipline doesn’t have to be negative and that leadership can always be positive…even in negative situations!

Turnover is rampant in today’s business world; jobs are few and many businesses are looking for opportunities to consolidate responsibilities, retire big salaries and hire new replacements paying lower salaries…all in an effort to conserve money in this weakened economy.  Many are trying to put band aids on their businesses not realizing that the band aids are costing thousands of dollars each.  Employees are so hungry for positive feedback in today’s stress-filled workplace that many would prefer input from their leader over more money. Too little feedback is one of the top causes of turnover. American Express conducted a survey with the results being that 46% said the number one desire was personal feedback and the number two desire was financial rewards. In a world of faces and numbers, we NEED to feel that we truly matter.

Leadership has been a subject of great controversy for over a century. Some have spent their lives in search of the most productive method to lead the masses. We have run the gambit of the very tightest controls, such as timing bathroom breaks, to no control at all. Because leadership will affect another person’s life forever, either negatively or positively, it should never be taken lightly. Engagement, in today’s world is very different from engagement in the generation past.  Today it involves a very different kind of leadership, an understanding of positive organizational behavior and positive corporate culture, the education of “group think,” the embracing of social media and the engagement of social interaction.  Our world truly has changed and it is never going back to the way it was.  Wise business folks will see the vision and run so as to win!

Many professionals have the courage to step up, but not so many have the courage to step out with an unshakeable confidence.  They need to understand that stepping out is not just movement, its movement with pointed purpose.  Pointed purpose provides unrelenting confidence.   They need to “see” the full package.  Rita can infuse that understanding into them. 

Social Media is the newest kid on the block, only this kid is bigger, and stronger, and smarter than all the other kids. BUT, this kid has the potential to be your best friend and most verbal promoter…just a little difficult to understand. This kid can also be your worst enemy if you ignore him. Life will never be the same because of this new kid and those who hesitate or refuse to create a relationship will suffer great loss. Understanding the “why” leads to understanding the concept. Many organizations still view social media as “playing on the web” rather than understanding that it is an unbelievably powerful tool for creating a collaborative infrastructure for their business. Motivational Keynotes and Seminars on Intentional Engagement in business, and in life, include Leadership, Organizational Behavior and Social Media. These keynotes and seminars are suitable for any organization, from the small business to the large corporations, associations and for the group with personal pursuits.

For additional information on Rita Young Allen- http://www.bookaspeaker.net/searchDetail.asp?lastName=young+allen&Submit=Search&entryID=843

http://www.ritaallen.com

Marketing 101

 

The American Marketing Association Board of Directors defines marketing: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (Approved October 2007)

Wikipedia defines marketing as “the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments.”

The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”

I suppose that all these definitions have merit, however, there is little said about the “process” in these definitions that gives credibility to anyone who would actually be planning to market their products and services.

After working exclusively with speakers, trainers, consultants, coaches, and educators for the past twenty years, my working definition of marketing is simple: “I tell you WHO I am, WHAT I do, and HOW it benefits you.”  This definition gives a specific process and enables the professional in the speaking/training industry to follow the same process every time.